For patients who suffer from eczema, psoriasis, dermatitis and other dry skin conditions, stopping scratching is not an easy option. Food, perfume, clothes, temperature – anything can trigger a flare-up. Experts agree one of the best ways to manage the itch-scratch cycle is to encourage total emollient therapy.

QV’s range of cleansers and moisturisers make compliance easy. QV is one of the few brands to use glycerol in many of its products, therefore it feels smoother on the skin. It’s also completely free from SLS (sodium lauryl sulphate).

For more hints and tips on using QV please visit www.qvskincare.co.uk